How to Build a Winning Pitch Deck

Besides Sploda, Pitch Decks are the critical initial link to potential investors. Basically, a pitch deck is a digital presentation of your business in it’s most simplest form. It tells the story of why an investor should invest or loan their money for your business. Normally, pitch decks are 10 to 15 slides although there are some famous ones that are longer (Facebook’s original pitch deck was 26 slides, where Uber’s deck was only 12).

When you register with Sploda and complete your company survey questionnaire, you will have an option to upload your pitch deck. This deck will be emailed, along with your Sploda report to every investor that matches with your profile.

One of the most critical aspects of a pitch deck is this: HONESTY. Never try to over-exaggerate your progress, market size, valuation etc. Investors will all do their own due-diligence. If they find any misrepresentations, they will abandon you immediately.

Typically, winning pitch decks include these topics at a minimum:

  1. Company Purpose
    1. Define the company’s primary purpose. What the business is designed to do.
  2. Problem
    1. Describe the pain of the customer (or the customer’s customer)
    2. Outline how the customer addresses the issue today
  3. Solution
    1. Demonstrate your company’s value proposition to make the customer’s life better
    2. Show where your product physically sits
    3. Provide use case
  4. Why Now
    1. Set-up the historical evolution of your category
    2. Define recent trends that make your solution possible
  5. Market Size
    1. Identify/profile the customer you cater to
    2. Calculate the TAM (top down), SAM (bottoms up) and SOM
    3. TAM SAM SOM definition
      1. TAM, SAM and SOM are acronyms that represents different subsets of a market
      2. TAM or Total Available Market is the total market demand for a product or service.
      3. SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
      4. SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.
  6. Competition
    1. List competitors
    2. List your competitive advantages
  7. Product
    1. Product line-up (form factor, functionality, features, architecture, intellectual property)
    2. Show your development road-map
  8. Business Model
    1. Revenue model
    2. Average account size and/or lifetime value
    3. Sales & distribution model
    4. Customer/pipeline list
  9. Team
    1. List top team members credentials and experience
  10. Financials (will need more than one slide)
    1. P&L
    2. Balance Sheet
    3. Cash Flow
    4. Proforma
    5. Cap table
  11. Seeking
    1. Describe the deal you are seeking
  12. Use of Funds
    1. Describe in detail how you will be using the funds you are seeking and ensure it aligns closely with your financial proforma.
  13. Exit Strategy
    1. Describe how investors will make money and when

You can download our free pitch deck template here.

Remember that your pitch deck (if it’s appealing) will get emailed around. You will not always be there to speak to the slides. So you must make it both simple yet self-explanatory. Also remember that analysts have to wade through hundreds of pitch decks, so try to make yours stand-out. Be innovative! If it is, you will have a much more likely chance of it being presented to the right decision makers. Once you get invited to present to an investor, you will be asked a lot of questions. It important that you are prepared. Here are some typical questions to help you prepare

About Sploda

We’ve included a few winning pitch decks below to help you get the gist — they need no introduction.

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