Besides Sploda, Pitch Decks are the critical initial link to potential investors. Basically, a pitch deck is a digital presentation of your business in its most simplest form. It tells the story of why an investor should invest or loan their money for your business. Normally, pitch decks are 10 to 15 slides although there are some famous ones that are longer (Facebook’s original pitch deck was 26 slides, where Uber’s deck was only 12).
When you register with Sploda and complete your company survey questionnaire, you will have an option to upload your pitch deck. This deck will be emailed, along with your Sploda report to every investor that matches with your profile.
One of the most critical aspects of a pitch deck is this: HONESTY. Never try to over-exaggerate your progress, market size, valuation etc. Investors will all do their own due-diligence. If they find any misrepresentations, they will abandon you immediately.
Typically, winning pitch decks include these topics at a minimum:
Define the company’s primary purpose. What the business is designed to do.
Describe the pain of the customer (or the customer’s customer)
Outline how the customer addresses the issue today
Demonstrate your company’s value proposition to make the customer’s life better
Show where your product physically sits
Provide use case
Set-up the historical evolution of your category
Define recent trends that make your solution possible
Identify/profile the customer you cater to
Calculate the TAM (top down), SAM (bottoms up) and SOM
TAM SAM SOM definition
TAM, SAM and SOM are acronyms that represents different subsets of a market
TAM or Total Available Market is the total market demand for a product or service.
SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.
Remember that your pitch deck (if it’s appealing) will get emailed around. You will not always be there to speak to the slides. So you must make it both simple yet self-explanatory. Also remember that analysts have to wade through hundreds of pitch decks, so try to make yours stand-out. Be innovative! If it is, you will have a much more likely chance of it being presented to the right decision makers. Once you get invited to present to an investor, you will be asked a lot of questions. It important that you are prepared. Here are some typical questions to help you prepare